Ethan Whitehill, President and Chief Strategy Officer at Crux, has made a career out of building agencies and growing brands. He founded the firm Two West in 1997, running it as an independent shop for nearly 20 years before combining his firm with an AdAge Top 100 Agency, where he served as CMO. As an agency founder and entrepreneur, Ethan brings a business owner’s mindset to marketing, working on a host of diverse brands, from packaged goods and professional services to hospitality and high tech.
There’s a subtle pattern in how we make decisions, and once you see it, you start to notice it everywhere. You see it when you’re sitting in line at a…
We blame the algorithm for everything in marketing. Search is down? Must be the algorithm. Social engagement dipped? Algorithm again. Email open rates soft? Probably an inbox algorithm. But here’s…
In Season 2 of FX’s “The Bear,” there’s a quiet but powerful transformation that takes place in the kitchen. Carmy, a classically trained, Michelin-starred chef, is working to bring fine-dining…
In the ever-evolving world of customer experience, one concept has stood the test of time: moments of truth. Initially coined by Procter & Gamble, these pivotal moments in a customer’s…
Here’s a bold thought: Astrology can teach us a lot about branding. Hear me out. As humans, we’re wired to observe and seek patterns. Since the dawn of civilization, people…
Growing up around sailboats, I learned early on that sailing isn’t just about catching the right wind; it’s also about knowing your destination and keeping your vessel on the right…
As a marketer, you know all too well the challenges of efficiently managing multiple tasks and campaigns at once. But what if there was an easier way to make sure…
In marketing, it’s frighteningly easy to mingle with yesterday’s news. Once you master one realm, another space opens, and it hits you – you’re not cool anymore. But don’t start…
Helen Rosen Woodward once said, “Advertising is what you pay for, publicity is what you pray for.” Believed to be the first female account executive in the United States, Woodward…
Earlier this year, Netflix announced season five and six extensions for “Formula 1: Drive to Survive,” a documentary series produced in collaboration between Netflix and Formula 1 (F1) to give…
