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Strategic Communications

The Art Of Shaping Messages That Make An Impact. 

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The Secret Sauce

Strategic communications ensure that what you say and how you say it reflects your brand values and resonates with your audience. It’s about creating alignment between your internal team and external message so every interaction reinforces trust and credibility. Where brand, messaging and content strategy intersect with the people who represent your organization every day.

It’s about creating alignment between your internal team and external message so every interaction reinforces trust and credibility.

From media relations and crisis response to executive visibility and speaking opportunities, we help you navigate the moments that matter most. Our specialists provide guidance and training to keep communications clear, consistent and on-brand, no matter the channel or circumstance, so your message reaches your audience and makes an impact.

Earned media is one of the most powerful ways to build credibility—but only if the story aligns with your brand. We ensure every mention, interview, and feature reflects your messaging objectives and reinforces your brand promise. By managing relationships with journalists and influencers, and guiding the narrative, we help you maximize coverage and turn it into business impact.

Our Fractional CMOs don’t start by prescribing tactics—they begin by deeply learning your business. From stakeholder interviews and persona development to evaluating internal dynamics, understanding market realities and uncovering root challenges, our CMOs invest the time to truly know your company’s DNA—its people, history, ambitions, blind spots and competitive landscape—to form the foundation for every future decision. This level of immersion transforms the relationship from vendor to strategic partner.

Live events and speaking engagements are powerful platforms for showcasing expertise and thought leadership while building influence. We can help you identify the right opportunities and prepare with confidence, ensuring your presence reflects both your knowledge and your brand values. From crafting compelling talking points to managing logistics, our approach is designed to make every appearance impactful and memorable.

In today’s media landscape, the average length of a print media sound bite is 27 words, the average duration of a broadcast sound bite is only 9 seconds, and the average number of messages reported in both print and broadcast media has been reduced to just 3 messages, making conciseness, composure and preparation paramount. Our media training covers the fundamentals of journalism coupled with practical techniques for remaining in control of the conversation—even in the toughest interviews—to ensure your story is told in the best possible light, regardless of the medium.

Crises are an inevitable part of business, but how you handle them can make or break your brand. In today’s world, where news cycles spin faster than ever and social media never sleeps, businesses must always be prepared. We provide the tools, processes and messages needed to support your organization, navigate challenges and reinforce your brand reputation.

Strategic Communications Case Study

See How A Strategically Coordinated Communications Plan Makes All The Difference.
Linda Hall case study graphic

Building Crisis Resiliency for Linda Hall Library

Linda Hall Library, a renowned science and technology research library, faced the daunting task of preparing for potential crises that could disrupt its operations and impact its community. That’s why we partnered with them to develop tailored crisis resiliency plans for both the library and its annual Invention Convention through a detailed, three-phase approach.
What We Did

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Expertly coordinate your strategic marketing plan.
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2380 McGee Street, Suite 350
Kansas City, MO 64108

816.381.2600

info@findyourcrux.com

 
 

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