Creating a memorable campaign to strengthen brand presence in key markets and drive meaningful customer engagement through strategic media and creative execution.
Telle Tire & Auto Centers, a family-owned auto care provider with 26 locations across Missouri, sought to challenge national competitors with larger budgets and greater top-of-mind awareness. Our plan was twofold: 1) strengthen brand awareness in competitive markets (including the major metros of St. Louis and Kansas City) as well as 2) drive store-level traffic during promotional periods.
Crux developed a new series of brand spots in multiple formats (ranging from 60-second TV to 15-second radio) to build familiarity and encourage word-of-mouth through the campaign line, “Take it to Telle!” With a measurable goal to increase branded search and direct traffic, the media strategy centered on a targeted, high-frequency plan that combined broadcast, streaming, and social retargeting.
Results (Six Months):
