Startland News highlights how Novel/Crux partnership will help early-stage tech companies

The following originally appeared in Startland News.

An exclusive partnership between two Kansas City-based innovators is expected to help remove a traditional financial hurdle to business growth, said Ethan Whitehill, president and chief strategy officer for the KC Chamber-lauded marketing firm Crux KC.

The collaboration between Crux and Overland Park-headquartered capital provider Novel Capital is expected to offer B2B SaaS and tech companies a path to non-dilutive flexible financing for essential marketing services.

“This partnership is a game changer, not only for Crux and Novel Capital, but to the entire market as a first-of-its-kind funding tool with flexible terms for marketing services and fractional chief marketer guidance,” said Whitehill.

View the full story on Startland News.

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